luther memorial lutheran church - identity

This church was in need of a logo update. The previous logo was outdated and lacked cohesion with the name of the Church. During the 65th Anniversary, a new logo was commisioned. The goal was to make a logo that was both strong and welcoming. By pulling in the stone look of the sanctuary and angle of the church building, the logo icon is a strong foundation. The modern lettering is welcoming.